Founded in 2003, this region has in a short period of time
developed an infrastructure that is able to offer our
customers a service level previously only seen in the
larger provinces.
John Minnaar, the Regional manager, has through incredible
personal effort and determination managed to establish Bordax as a brand in the Eastern Cape.
SERVICE PARAMETERS
The
entire Eastern Cape Coast from Mossel Bay in the south
to East London in the North, and all the major inland
towns. We service all the major chains and
independents in all locations, coastal and inland.
No business or area is outsourced, ensuring complete
control of all service elements.
INFRASTRUCTURE
Based in Port Elizabeth with satellite offices in
East London and George. We have permanent
merchandisers in all the Game stores and the larger
stores in the Port Elizabeth area. All sales reps
travel with a merchandiser.
Sales frequencies vary from weekly to fortnightly
depending on the retailer and area. The key to
success in this area is in providing customers and
retailers with a service that is consistent and
meaningful. We look forward to matching the
economic growth that this dynamic province is
experiencing, and will always ensure that our customer
base receives service that guarantees a competitive
advantage at store level.A mobile merchandising
team is utilized to increase frequencies and to manage
out of cycle situations that may arrive.
